
Future Wealth
What is Future Wealth?
This is a new advisory framework, launched by Santander Private Banking, that aims to get ahead of the transformational changes we are undergoing, complementing traditional portfolios with solutions focused on companies that are leading the application of new technologies and trends.


In partnership with Financial Times

Investing in a fast forward world
Future Wealth complements traditional investing strategies by seeking to capture innovative sources for growth and performance through genuine long-term trends.
Seismic shifts in demographics, technology, the environment and social values and behaviors are forcing transformational changes in our societies, companies and economies. In Santander Private Banking we have launched an advisory framework in order to identify the next generation of market-leading companies.

Future society
Our analysts explore opportunities to leverage investment portfolios on the changing demographic and consumer behaviour patterns. Future Society aims to discover the companies that are going to capture the future trends of the global consumer.

Future tech
New technologies and digital solutions are rapidly reshaping our world, disrupting business as usual and evolving at breakneck speed. Future Tech explores the new investment possibilities that the implementation of these disruptive technologies bring to all the sectors of our global economy.

Future planet
Future Planet investments are underpinned by a sustainable investment philosophy seeking long-term ESG impact, whilst also looking for positive financial returns. Future Planet is sustainability plus innovation, guided by the belief that these fundamental factors form the basis of achieving breakthrough returns.
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In partnership with Financial Times, the world's leading global business publication

How changing demographics are transforming where our money goes

Explore the markets and businesses powering the electric car revolution

What does the patient of the future look like?

How fintech can brighten consumer experience

How the sharing platform model will change the way we consume and invest in the planet

Smart manufacturing is transforming the way we consume energy and reduce waste
Incorporate innovation into your investment portfolios
Traditional investing in equities focuses on established companies that are leaders in their respective industries. Investing in these companies has traditionally been the optimal way to have access to the overall growth in the economy with the support of well-known brands and proven management and products.
But in an environment of exponential change and disruption, such as the one we are currently experiencing, there is a growing need to complement this large cap strategy with portfolios focused on new innovative companies that are proving more successful in this dynamic marketplace.
Megatrends are colliding, from exponential technologies to climate change to social unrest. The dynamics of markets and society are changing rapidly. It’s time to look disruption in the eye and search for opportunities with a growth mindset and a global perspective.
Future Wealth articles
Robotization is here to stay. What opportunities does it offer investors?
Robots are part of everyday life, both at home and in the workplace. Robotization has increased productivity, decreased dependence on third parties, and helped control costs.
The circular economy and how investors can participate
Reducing, reusing and recycling will be vital in the future to find a balance between production and consumption. The circular economy offers extensive investment opportunities thanks to the boom in companies that are innovating in waste management, smart and sustainable packaging and collaborative economy platforms.
Technological developments in healthcare, a field with an array of opportunities for investors
Medicine and all things health-related have become more technological than ever in the wake of the Covid-19 pandemic. Innovations in this field help to make faster and more effective diagnoeses. In particular, telemedicine, the Internet of Bodies (IoB) or cognitive automation are channels for many of these changes and can be leveraged by investors.
The wellness economy - Which companies are promoting healthier lifestyles?
The COVID-19 pandemic has raised our awareness of the importance of healthy habits and lifestyles. Companies that develop innovative products and services in this area are attracting investors' attention.
Interaction without human intervention - the Internet of Things (IoT)
Every second, 127 devices connect to the internet for the first time. The volume of connectivity is increasing rapidly, driving innovations in the field and cybersecurity solutions that are becoming increasingly necessary as we make the leap from the physical to the digital. This area also offers growing investment opportunities.
How investing in cybersecurity could make us safer online
Cybersecurity and cyberattacks have evolved in line with the development of communication technology. COVID-19 has only increased our exposure to technology-related vulnerabilities. As a result, investment in cybersecurity has become more critical than ever to protect governments, organisations and individuals.
Investment opportunities that contribute to curbing climate change
Climate change, the change in temperature and weather patterns over the long term, is a phenomenon that has always been present, affecting remote parts of the globe as well as areas closer to home. However, it is only in recent years that this issue has attained prominence on the agenda of the world's major countries.
Water, energy or food: Next opportunities
Global warming, together with population growth, is leading to shortages of food, energy and water. Resources that once appeared limitless are now revealing themselves to be scarce.
Will senior consumers drive the economy of the future?
The world population is ageing, and seniors (aged 65 and over) are the fastest-growing demographic group. This is driving consumption of goods and services that enhance seniors' living standards, and it's a trend that offers many positive opportunities for investors.
Investing in Asia, will it lead global growth?
Soaring consumer spending and integration into global trade, capital, talent and innovation flows have transformed Asia from a mere participant in global growth to one of the leading players. Investment interest in Asia is therefore more appealing than ever.
What are fintechs and why are they booming?
Big banks around the world have understood the need for the industry to evolve Investment interest in Asia is therefore more appealing than ever. As a result, they have begun to incorporate financial technology (fintech) into their product ranges.
The three key innovations that will drive artificial intelligence
Process automation and the proliferation of robos are creating a new paradigm in production and services. The Fourth Industrial Revolution, also known as the Digital Revolution, is giving increasing prominence to such fields as Artificial Intelligence (AI).
Renewable energy - why its time has come
The coronavirus pandemic has affected all industries around the world, including energy, disrupting prices and demand and, in turn, wreaking collateral damage on the portfolio of future projects and investments. These changes have accelerated the transformation towards renewable energies. Now is the time to share in the opportunities that this energy transition presents.
How will we get around in the cities of the future?
As urbanization increases, cities must undergo drastic transformations to create sustainable living conditions. Those transformations will focus on three themes: energy efficiency, sustainability and mobility. The future of transport will be vital in this new reality. Are we ready?
The medicine of the future
Recent technological progress is leading to breakthroughs in scientific and biological research, resulting in better diagnoses and more cost-effective treatments. A recent example is the speed at which the vaccines against coronavirus have been developed.
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Santander Future Wealth podcasts (only available in Spanish)
Check out the world of innovation today with our new Santander Future Wealth podcast. Experts in different fields of innovation give straightforward explanations of how to participate in this fast forward world.

Only available in Spanish
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Only available in Spanish

Only available in Spanish

Only available in Spanish

Only available in Spanish

Only available in Spanish

Only available in Spanish

Only available in Spanish

Only available in Spanish

Only available in Spanish
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Santander Private Banking is part of the Wealth Management & Insurance Division, a global business unit of Banco Santander, S.A. (“Santander”). This publication includes Santander Private Banking judgment as of the date of its publication and are subject to change. Although all information contained herein has been compiled from sources that Santander considers reliable, Santander assumes no liability whatsoever for any use made of the information contained in this document. Santander Private Banking uses internal methodology and all data provided herein are published solely for informational purposes. In case of you may have any specific investment objective please contact your Private Banker. This note is not intended to be and should not be construed in relation to a specific investment objective. This note is published solely for informational purposes. This report does not constitue an investment advice, an offer or solicitation to purchase or sell assets, services, financial contracts or other type of contracts, or other basis for evaluationg or assessing Financial Assets. Likewise, the distribution of this report to a client, or to a third party, should not be regarded as a provision or an offer of investment advisory services. Please note that past returns are no guarantee of future performance. The financial assets described in this publication may not be eligible for sale or distribution in certain jurisdictions or to certain categories or types of investors. For further information please contact your Private Banker. ® Banco Santander, S.A., 2021. All rights reserved.